Winning Inbound Marketing Tactics for 2026

AI search was the number one predictor of purchase intent for CRM software buyers, according to HubSpot’s State of AEO 2026 report. AI search behavior may be causing a dip in your traffic, but it’s also sending higher-quality leads your way. Learn where you can improve to increase brand awareness and sentiment. Whether you're a beginner or an expert, you'll find valuable insights to improve your data processes. This will enable your customer success team to get ahead and re-engage the account before it’s too late.

Pair reputation strategies with the best media monitoring software to stay ahead of brand mentions across channels. For teams that primarily need one or two capabilities rather than the full suite, it may be worth evaluating whether the platform’s bundled approach aligns with their usage. Instead of relying on manual follow-ups, teams can prompt customers at the right moment and keep reviews flowing consistently. These features help teams follow up on services, request reviews, or reschedule appointments, all without leaving the platform. On G2, 97% of Thryv’s users are small businesses, the highest percentage among the tools on this list.

Improve Audience Targeting Did you know that 56% of businesses use buyer intent data to recognise and target new accounts? Messaging that aligns with buyer behaviour across multiple channels creates a consistent experience, which means greater engagement and higher conversions. Buyer intent data feeds a personalised, multi-channel sales approach. Timely Outreach Engaging prospects at the right moment makes all the difference in outreach, allowing you to improve conversion chances greatly. This helps sales teams zero in on the most promising opportunities, increasing efficiency and conversion rates.

Lead Prioritization: Focus on the Best Opportunities

We believe this acquisition both exemplifies our mission to continuously innovate and cements our position as the pacesetter for data-driven sales and marketing outreach.” “Our acquisition of Clickagy enables us to scale intent to provide what will soon be the market’s most predictive and complete B2B intent data set for sellers and marketers. By integrating Clickagy into its best-in-class platform, ZoomInfo will process and provide timely insights to inform sales and marketing professionals when to best engage with prospects and customers. Other solutions offer late-stage intent, where vendors have already been identified, and it is too late for the addition of competing solutions. Clickagy’s extensive database gathers intent data from over 300,000 publisher domains and includes 6 trillion-plus new keyword-to-device pairings each month, sourced from over 91 percent of accessible devices in the United States.

What is Buyer Intent in LinkedIn Sales Navigator?

• Some additional information, such as recent hires, a recent funding or investment opportunity, could also be a great way to start a conversion when you are talking to potential clients.
• Demonstrating that you take compliance as seriously as your buyers do removes a major barrier to doing business.
• Informational intent represents the earliest stage of research, where a potential buyer is seeking to understand a problem or a general topic.
• G2 Buyer Intent is built around that reality, and I’m excited to share that we’ve now expanded the experience even further to bring together buyer research activity across G2, Capterra, Software Advice, and GetApp into a single unified view.

“The most impactful part of Birdeye is the absolute control it gives us over our digital footprint through the online listing dashboard. Birdeye includes reporting tools that help teams track review performance and customer sentiment across channels, which many users find helpful. However, a few G2 reviewers mentioned that the platform can occasionally log users out after periods of inactivity, especially when multitasking or stepping away briefly. Even teams without much technical expertise could confidently jump in and start managing their reviews. Whether it’s reviews on Google, Facebook, or other third-party platforms, I saw consistent praise for how easily teams could respond, track sentiment, and assign ownership, all within a unified dashboard.

That sequencing keeps the plan from becoming a wish list. If your market already has search demand, paid media can create feedback while SEO compounds. CRO can make the traffic you already earn more valuable.

They start with the business’s wins and losses and look back over the annual buyer behavior index to determine the individual buyer journeys. Marketing analysts provide clarity of the buyer journeys by tracking the on-site activity and across the web. Marketers perform quantitative analysis of target buyer awareness, comprehension, and perception relative to competitors on key choice criteria. ✔ Tracking of millions of daily network interactions✔ NLP-indexing keywords for every page and mapping to product categories✔ Prognosticating buying intent through machine learning of buyer journeys

You should optimize your Google My Business listing and add location-based keywords in your content for local SEO. Once you have them make a list of primary and secondary keywords. buyer intent marketing These targeting options can help your ads reach the target audience and get better results. Each platform has different audience-targeting options; you should learn them and choose the best ones to target your ads to the right people.

That is also why we route most of this work through outsourced healthcare lead generation built specifically around clinical, IT, and procurement buyers. Effective healthcare marketing starts with precise segmentation, because “healthcare” is not one buyer. The B2B side is more formal, more data-driven, and built around educating a professional audience about complex, regulated offerings, as Keragon’s B2B healthcare marketing guide lays out.

This approach builds trust and boosts the odds of engagement and conversion. Not every lead is ready to buy; some are still exploring their options. Explore the key benefits of using buying intent in your go-to-market strategy.

How to Use Buyer Intent Data in B2B Sales and Marketing Efforts?

However, that doesn’t mean that there aren’t challenges of using such insights to complement your sales and marketing initiatives. In turn, this helps lead scoring by sales and marketing to prioritize leads with higher intent, resulting in better engagement. It analyzes buyers’ data from online visitor analysis and finds out which companies show interest in the product, even if they don’t fill out a form or connect directly. Bombora offers valuable insights on businesses currently in the market actively researching specific topics. 6sense enables marketing and sales teams to engage prospects earlier in the buying journey by revealing anonymous buyers and surfacing accounts that are showing strong intent signals.

Once you've paid for the targeted leads you find, you’ll then be able to easily store their information in your prospect list via the software and export it to a CSV file. Combined with its subscription model, these features allow businesses to efficiently build large, relevant lead lists while keeping costs predictable. Users can segment leads, create follow-up sequences, and track engagement to more easily prioritize outreach and maintain a structured sales workflow. Once you’ve got your list of quality leads, you can save them in a sequence and come back to them later. However, it’s not a great choice for finding prospects. When it comes to buying sales leads, they take a different approach.

How does B2B buyer intent data help sales teams? When third-party intent data is combined with verified contact information and accurate direct dials inside an integrated intent data platform, the value multiplies. Too late, and the decision is already made. High-level awareness topics like “Benefits of CRM software” indicate early-stage learning, not immediate buying intent. The strongest B2B buyer intent data aligns with your ideal customer profile, including company size, industry, revenue range, and technology stack. Recent and sustained research activity is significantly more valuable than historical spikes from 60–90 days ago.

Review response, post-scheduling, and brand listening, all handled through a single login, definitely reduces the mental load. It gives visibility into brand activity at a local level without losing control of the bigger picture. The app captures accurate insights from marketing campaigns, something that guides users in SEO improvements.”